My name is Brandon and I'm the founder of Ensouled.LIFE. I want to share with you why I started this company and give you a short history of it's beginnings.
Why I Started This Company
I started this company because I believe the only forward for humanity to reach its full potential and to survive the economic, political, cultural and ecological freefall in which we find ourselves is for every human to discover their soul's purpose and to paint every corner of their life with it. We are in this position, not because we lack the intelligence, technologies or policies. We have amassed a deep and compelling library of best practices for optimum human development as individuals (clean water, shelter, safety, food security, bathing, organic / local food, somatic disciplines, eight hours of sleep, liberal arts / mindfulness / purpose discovery edu, 35-hour work week at a job you love, lots of time in nature and with family, travel, art, culture, dancing, etc.) and collectively (social democracy, Waldorf schools, bikeable / walkable towns, carbon taxes, renewables, sharing economy, etc.).
What's missing is not the next book, app, widget or dreamy politician. What's missing is the cultural value of soul. We haven't made it imperative that everyone find their soul's purpose, live it and lead with it. My book, Planet on Purpose, due out in early 2018, explores what it would look like if we all knew our purpose. I started this company, because, well frankly, people don't read books like they used to, and even if they did, books alone would not be enough, as there already so many great books out there on living life soulfully. I started this company to fill our deep hunger for soul and purpose, as 97% of Americans value the importance of purpose (Rainey, 2014), but few are connected to it. I started this company to meet people where they are at, to make soulful living accessible, palatable and digestible. I started this company to show people what it looks like to live life fully, soulfully, creatively and passionately. Please check out the Manifesto and Vision pages to get a deeper sense of why I believe this is most important conversation on the planet right now.
A Short History
Three weeks ago, I started building ensouled.LIFE. However, like many things that originate in my soul, I initially refused it. Six weeks ago, I posted in the Global Purpose Leaders group (a group of purpose / soul guides) that someone needed to launch a lifestyle brand, to show people what it looks and feels like to live their soul's purpose.
No one ran with it of course, as it wasn't their purpose to do so.
About a week later, I talked with my friend Stacy about her lifestyle brand "Get After It Girl" and mused "funny, I had an idea about a lifestyle brand just last week". Still totally oblivious that I should do anything about it.
I can be totally daft and oblivious to what's right in front of me, e.g. being the last to know I was in love with my then business partner, and now fiancee, Stephanie Staidle. Of course I really couldn't see her in that way at the time, as I was dating someone else. This was another one of those times. I couldn't see my future beyond writing Planet on Purpose. I knew what was next was going to be a leap in scope, but I had no clarity as to what exactly it was. I thought it might be politics or a purpose-driven venture fund, but I didn't really have a clue, and frankly, it wasn't that important to me to know.
I've developed a trusting relationship with mystery / my soul. The messages I was getting were the same, some flavor of "don't worry about what's next, just finish the damn book". And so I did. As the final proofing wrapped up, the fog started to lift. A new vision emerged - a platform / lifestyle brand for ensouled living. The site as it stands now, is only temporary, a sort of dating profile to court advisers, co-founders, and on-air talent folks.
I Need Your Help
And that brings me to you. Will you help me build this vision? Please have a look at the Vision page - at the bottom is a description of the kind of amazing people I'm looking for. Is that you or someone you know?
Thank you in advance!
The ensouled life is purposeful, creative, vulnerable, connected, loving, inclusive, curious, courageous, sustainable, entrepreneurial and fiercely political.
JOIN THE ENSOULED.LIFE TRIBE