Not only is living your higher purpose a scientifically-validated best practice for human life, it is also a rising cultural tide. It is the largest movement few people have heard of - a quiet, yet nearly omnipresent desire for passion, creativity, authenticity and soulful connection. It is everywhere, penetrating our jobs, our relationships, our families, our markets. It is who are and always have been. It is what we want. Below is the overwhelming evidence for the already underway revolution of soul.
28% of the United States workforce is purpose-driven (LinkedIn/Imperative, 2016).
35% of adults (80 million) in the United States are Cultural Creatives, people whose purposeful careers and lifestyles extend outside of themselves to benefit larger goals (sustainability, personal growth, diversity, peace, equality), up 175% from 1995 (Ray, 2010).
55% of global consumers will pay more for a product that has a higher purpose (Nielsen, 2014).
87% of global consumers believe businesses should put at least as much emphasis on social interests as business ones (Edelman, 2017).
91% of American corporate employees believe that it is the top responsibility of a company to positively impact society (Deloitte, 2013).
94% of American Millennials want a job that makes a positive impact on society and the environment (Millennial Impact Report, 2014).
97% of Americans believe that having a sense of purpose is important (Rainey, 2014).
However, the purpose journey is also a timeless journey, an ancient path for us to more fully become who we are and step into a big life of impact, abundance, vitality, love and connection. We see evidence of the call to know and live our purposes throughout numerous fields and traditions:
In mainstream Christianity: “Walk in the ways of thine heart.” (Ecclesiastes 11:9)
In history: “The destiny of man is his own soul.” (Herodotus)
In Buddhism: "Work for a goal; do not continue in purposeless actions, cultivate your own talents." (Atisa)
In Hinduism: “It is better to strive in one's own dharma than to succeed in the dharma of another. Nothing is ever lost in following one’s own dharma, but competition in another’s dharma breeds fear and insecurity.” (Bhagavad Gita)
In Sufism: “Everyone has been made for some particular work and the desire for that work has been put into every heart.” (Rumi)
In the theater: “To thine own self be true.” (Shakespeare)
In art: “Make your work be in keeping with your purpose.” (Leonardo da Vinci)
In literature: “Every man is the son of his own works.” (Cervantes)
In psychology: “Musicians must make music, artists must paint, poets must write if they are ultimately to be at peace with themselves. What human beings can be, they must be.” (Abraham Maslow)
In mythology: “Follow your bliss.” (Joseph Campbell)
This tide is rising worldwide and if you are here, you have likely felt it inside yourself. You are invited to paddle with it. You are invited to join the community, and actually make this movement come alive in your own life, to ensoul your life, your career and your community.
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Enter your name and email to join the community and receive your Higher Purpose Starter Kit. You will receive the Ensouled Life Newsletter to deepen your connection to your soul and root you in soulful community. We will share original articles, podcasts, community events and videos as well as opportunities to ensoul your life via recommended courses, products and services. We will never share your email with anyone for any reason and you can leave anytime you like.