Being connected to your purpose or the company's purpose is ranked the #1 factor in job satisfaction, and is more than 2x more important that the next factor, company leadership (Happiness Research Institute, 2015)
Knowing your purpose makes you 50% more likely to have meaningful relationships at work (Imperative / NYU, 2015)
Knowing your purpose makes you 54% more likely to report that your work has a positive impact (Imperative / NYU, 2015)
87% of global consumers believe businesses should put at least as much emphasis on social interests as business ones (Edelman, 2017)
75% of Millenials will choose to work for or do business with a company that does good in the world (Deliotte, 2016), confirming the 2014 HBR study suggesting the 70% of Millenials want to live their purpose at work (Harvard Business Review, 2014)
55% of global customers will pay more for a product that has a higher purpose, an increase of 10% since 2011 (Nielsen, 2014)
In 2014, "purpose", "mission" and "change the world" were mentioned 3,243 times on earnings calls, investor meetings and industry conferences, a 40% increase over 2009 (Factiva, 2015)
Purpose-driven mission statements rated the #1 strategy and management tool by senior managers (Bain & Co., 1996)
83% of global executives believe purpose helps them stay ahead of industry disruption (Deloitte, 2014)
People on purpose have 32% fewer doctor visits and spent 61% fewer overnights in the hospital per year, when compared to those with the lowest purpose scores (Harvard, 2014)
People on purpose are more likely to engage in preventative health. Compared to people with the lowest purpose, people with the highest purpose are 121% more likely to obtain flu shots, 228% more likely to obtain cholesterol tests, and 133% more likely to obtain colonoscopies. Women are 330% more likely to obtain a mammogram and 210% more likely to receive a pap smear, while men are 386% more likely to receive a prostate exam. (Harvard, 2015)
The ensouled life is purposeful, creative, vulnerable, connected, loving, inclusive, curious, courageous, sustainable, entrepreneurial and fiercely political.
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